Bosch Power Tools is launching 15+ new products, including a 9-inch cutoff saw, a circular saw, and a reciprocating saw in the first quarter of 2025, with the majority of it within its popular 18V category. Alongside it’s new products, the company is also launching a new brand campaign called “The More You Bosch, The More You Feel Like a Bosch”.
“We are committed to investing in our North American market to ensure workers have the tools they need to be successful,” said Robert Hesse, Regional President of Bosch Power Tools in North America.
Additionally, Bosch Power Tools will launch over 30 cordless tools, batteries, and chargers for the third year in a row, continuing to underscore the brand’s commitment to cordless and expanding its assortment across various trades. The new additions to Bosch Power Tools’ lineup will be showcased at the 2025 World of Concrete Conference in Las Vegas, NV, continuing to provide tools from weekend warriors to jobsite-tough solutions for the construction professionals.
The new tools that will be unveiled includes demolition hammers, saws, oscillating multi-tool, mixer, router, joiner, lasers, camera cables, batteries, chargers, and accessories.
“To break new brand ground and breathe new life into our iconic Bosch identity, we have partnered with the Bosch Home Appliance division to show America how they can “Feel Like a Bosch” in every aspect of their life,” said Allison Fishman, Vice President of Marketing at Bosch Power Tools. “Leveraging powerful characters perfectly sums up how Bosch Power Tools makes workers feel on the jobsite. They know that the moment our tool is in their hand, they feel the power of what they can do and are confident that nothing will get in their way.”
